Rate Card

RATE CARD

USE	TERRITORY	MEDIA	Per 30s (PKR)	Per 30s (USD)	Per Track (PKR)	Per Track (USD)
TV Ads & Sponsorship Idents	Pakistan (or any other single country)	All Cable & Satellite TV	780,000	6,000	1,040,000	8,000
	Single Continent	All Cable & Satellite TV	1,040,000	8,000	1,300,000	10,000
	Worldwide	All Cable & Satellite TV	1,560,000	11,000	1,950,000	13,000
Radio Ads	Pakistan (or any other single country)	Full Network	390,000	3,000	650,000	5,000
Radio Ads	Local / Regional	Single Local Station or Region of National	195,000	1,500	390,000	3,500
Online Ads	Worldwide	Audio Visual (All Sites)	780,000	6,000	1,040,000	8,000
Online Ads	Worldwide	Audio Only (All Sites)	520,000	4,000	780,000	5,000
Other Ads	Worldwide	Cinema or DVD ads	520,000	4,000	780,000	6,000
		Public Location Audio Visual	260,000	2,000	390,000	3,500
		Public Location Audio Only	260,000	2,000	390,000	3,500

Type of Production: Adverts specifically designed to promote goods or services to the general public, including any production with paid media spend.
Music Use: As per the tariff description. Online use includes social media platforms such as Facebook, YouTube, Instagram, Snapchat, websites, etc.
Campaign Rates: A single track is cleared for unlimited adverts with a related or developing theme for a single product within a 12-month term.
Per-track rates allow unlimited cut-downs and tag-ending changes.
Tag ending changes: Minor adjustments to the message at the end of an advertisement (e.g., "Sales starts Monday" → "Sales starts tomorrow").
Cut-down: A shortened version of an advert where no new content is added.
Per 30-second rates clear the use of 30 seconds of music, or any portion thereof.
Speech translations do not require additional licensing.
Please read the "Important Information" section at the end of this rate card.
USD rates are applicable for licensing outside Pakistan.